Loving advertising in its current form is
akin to an artist who becomes so enamored with their initial sketch that they never wish to paint over it.
But true masterpieces require layers, changes, and bold strokes that disrupt the initial image. As an art director, you have to be willing to paint over the familiar to create something truly transformative and groundbreaking in the advertising world.
Nico is wonderful to work with! She is quick to come up with solutions, resulting in work that is only outshined by her positive attitude.
- Coworker, 21 Grams
Nico has demonstrated that she's very capable of not only handling multiple jobs at once but also maintaining creative integrity and is willing to get her hands dirty.
- Coworker, 21 Grams
As a Swedish art director recently returned back to Gothenburg after years in the vibrant, bustling city of New York, my mission is to make my work stand out from the staggering number of approximately 9,000 ads that bombardes the average person every day. This overwhelming volume has led to a general sense of annoyance, natural resistance, and skepticism towards advertising like flashy banners, immersive pop-ups and overpromising slogans… It’s not a surprise to me that many people view it as one of the most hated things in the world.
However, I believe in the power of creativity and innovation to captivate an audience and make ads lovable again. Drawing from my experiences and influences from both Swedish and American culture, I constantly strive to challenge the norms and push the boundaries of traditional advertising by infusing my ideas with unique storytelling elements, visually stunning aesthetics, and emotional connections. Because behind every product or service lies a deeply human story waiting to be told, so let’s unwrap it together and rekindle the love and appreciation for advertising that seems to have been lost.
Nicolina Higgins Angervall
Honestly,
do we really love ads?
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21 GRAMS (GOTHAM) NYC - Senior Art Director
Arnold NYC - Art Director
Ogilvy NYC - Art Director internship
Xtended Event - Art Director/Graphic Design -
Miami AD School (NYC) - Art Direction
Brobygrafiska (SWE) - Graphic Design
Here's some of the Brands I've worked with over the years
